Arise Roofing — Ranked #1 on Google in 30 Days

Arise Roofing leveraged GeoBoost and Google Business Profile (GBP) optimization to achieve a #1 ranking on Google Maps for "Roof Repair" and related keywords. Within a month, their average ranking improved by 30.9%, with Top 3 rankings increasing from 38 to 69.

Industry

Roofing

Service

Local GeoBoost & Maps

Tools Used

Programmatic SEO

Completion Timeline

60 Days

How We Started

Arise Roofing aimed to establish itself as the top choice for roofing services in its local market by improving its visibility and customer engagement through Google Business Profile (GBP) optimization. With the help of targeted strategies, including the GeoBoost service, we set out to secure the #1 ranking on Google Maps for "Roof Repair" and other roofing-related services while enhancing lead generation through organic methods.

Project Process

Research & Planning

Our first step was to evaluate Arise Roofing's existing Google Business Profile performance, including interaction metrics, phone calls, and search visibility. The goal was to drive significant improvements in customer engagement by optimizing their GBP for local SEO and keyword-specific ranking.

We identified key areas of improvement, including better keyword targeting and location-based optimization, to help Arise Roofing reach prospective clients actively searching for services within their region.

Implementation

Using the GeoBoost service, we focused on three pillars:

  1. Search Engine Ranking: Ensuring Arise Roofing ranked as the #1 option on Google Maps for "Roof Repair" and related roofing services.

  2. Business Profile Optimization: Updating and managing the GBP to improve user engagement and clicks.

  3. Performance Tracking: Analyzing metrics such as calls, interactions, and website visits to measure ongoing improvements.

Live Reporting

As part of the strategy, we provided a live ranking grid report showing Arise Roofing's progression toward securing top positions on Google Maps. Between October 16 and November 12, 2023, Arise Roofing saw a 30.9% improvement in its average ranking for "Roof Repair" keywords, with the number of Top 3 rankings increasing from 38 to 69.

Key Features

  • Google Maps #1 Ranking


    By November 12, 2023, Arise Roofing secured consistent #1 rankings across a majority of targeted keywords, drastically improving their local visibility.


  • Improved Business Profile Interactions


    Business profile interactions rose from 186 in January-May 2024 to 212 in May alone, reflecting a notable improvement in engagement.


  • Enhanced Call Volume


    Calls from the business profile increased from 5 in April 2024 to 8 in June 2024, representing a steady upward trend in customer inquiries.


  • Real-Time Reporting


    Live grid-based ranking data showcased improvements in rankings across multiple areas, building client confidence in the strategy's effectiveness.


  • Strategic GBP Optimization


    Updates to the profile, including descriptions, keywords, and photo uploads, ensured a professional appearance and better searchability.


The Results

The impact of the GeoBoost service and GBP optimization for Arise Roofing is clear:

  1. Business Profile Interactions:

    • January-May 2024: 186 total interactions

    • May 2024: 81 interactions, marking a consistent rise.

  2. Calls from GBP:

    • April 2024: 5 calls

    • June 2024: 8 calls, showing a 60% increase.

  3. Google Maps Rankings:

    • October 16, 2023: Average ranking of 8.3 with 38 Top 3 positions.

    • November 12, 2023: Average ranking improved to 5.7 (+30.9%) with 69 Top 3 positions.

  4. Website Clicks and Direction Requests:

    • Website clicks rose by 66.7% in May 2024.

    • Direction requests grew from zero in April to 53 in May 2024.

Conclusion

Through GeoBoost and strategic GBP optimization, Arise Roofing achieved impressive growth across key performance metrics. Their consistent rise in rankings, increased customer engagement, and lead generation firmly established them as a leading local roofing provider.

The live reporting tools ensured transparency and accountability, allowing Arise Roofing to monitor ongoing performance improvements. We recommend continuing these optimization efforts to maintain top rankings and foster long-term customer engagement.