Heat & Plumb - Google Ads

Over three years, the plumbing company generated 1,323 opportunities through a Google Ads campaign with an average cost per opportunity of $16.49. By achieving a 14.27% close rate and $170,502.13 in revenue, the campaign delivered a ROAS of 7.81.

Industry

Home Improvement

Service

Google Ads

Tools Used

Meta Ads Console

Completion Timeline

3 Years

How We Started

Heat & Plumb aimed to maximize its revenue through Google Ads while maintaining an efficient cost per opportunity. Over three years, the goal was to generate high-quality leads, optimize ad spend, and achieve a strong return on ad spend (ROAS) to grow the business sustainably.

Project Process

Research & Planning

The campaign started with a detailed analysis of the plumbing industry and competitive landscape. We identified high-intent keywords, developed targeted ad copy, and designed landing pages to capture leads efficiently. The focus was on balancing lead quality and cost-effectiveness.

Campaign Optimization

The strategy centered on:

  1. Precise Targeting: Using geo-targeting to reach customers in the plumbing company's service area.

  2. Cost Control: Monitoring and optimizing bids to maintain a low average cost per opportunity ($16.49).

  3. Performance Tracking: Leveraging analytics tools to assess lead quality, close rates, and revenue performance.

  4. Ad Testing: Continuously A/B testing ad creatives and keywords to improve conversions.

Lead Nurturing

Opportunities generated through the campaign were passed to the sales team for follow-up. This ensured every lead was maximized for revenue potential, contributing to an impressive close rate of 14.27%.

Key Features

  • High Lead Volume: Generated 1,323 opportunities over three years.

  • Efficient Cost Management: Maintained an average cost per opportunity of $16.49.

  • Optimized ROI: Achieved a return on ad spend (ROAS) of 7.81, far exceeding industry standards.

  • Revenue Impact: Campaign revenue reached $170,502.13, showcasing the effectiveness of lead generation and conversion efforts.

  • Sales Integration: Seamless collaboration with the sales team resulted in 189 opportunities closed.

The Results

  1. Ad Spend: $21,823

  2. Opportunities Generated: 1,323 leads with an average cost of $16.49 per lead.

  3. Opportunities Closed: 189 deals, resulting in a 14.27% close rate.

  4. Revenue Generated: $170,502.13

  5. ROAS: 7.81, indicating exceptional efficiency and profitability.

Conclusion

This three-year Google Ads campaign for the plumbing company demonstrates the power of a well-executed digital marketing strategy. By focusing on high-quality leads and cost-efficient ad spend, the campaign delivered exceptional results, driving significant revenue growth and establishing a sustainable lead pipeline. Continued optimization and strategic scaling can further enhance these outcomes.