Heat & Plumb - Google Ads
Over three years, the plumbing company generated 1,323 opportunities through a Google Ads campaign with an average cost per opportunity of $16.49. By achieving a 14.27% close rate and $170,502.13 in revenue, the campaign delivered a ROAS of 7.81.
Industry
Home Improvement
Service
Google Ads
Tools Used
Meta Ads Console
Completion Timeline
3 Years
How We Started
Heat & Plumb aimed to maximize its revenue through Google Ads while maintaining an efficient cost per opportunity. Over three years, the goal was to generate high-quality leads, optimize ad spend, and achieve a strong return on ad spend (ROAS) to grow the business sustainably.
Project Process
Research & Planning
The campaign started with a detailed analysis of the plumbing industry and competitive landscape. We identified high-intent keywords, developed targeted ad copy, and designed landing pages to capture leads efficiently. The focus was on balancing lead quality and cost-effectiveness.
Campaign Optimization
The strategy centered on:
Precise Targeting: Using geo-targeting to reach customers in the plumbing company's service area.
Cost Control: Monitoring and optimizing bids to maintain a low average cost per opportunity ($16.49).
Performance Tracking: Leveraging analytics tools to assess lead quality, close rates, and revenue performance.
Ad Testing: Continuously A/B testing ad creatives and keywords to improve conversions.
Lead Nurturing
Opportunities generated through the campaign were passed to the sales team for follow-up. This ensured every lead was maximized for revenue potential, contributing to an impressive close rate of 14.27%.
Key Features
High Lead Volume: Generated 1,323 opportunities over three years.
Efficient Cost Management: Maintained an average cost per opportunity of $16.49.
Optimized ROI: Achieved a return on ad spend (ROAS) of 7.81, far exceeding industry standards.
Revenue Impact: Campaign revenue reached $170,502.13, showcasing the effectiveness of lead generation and conversion efforts.
Sales Integration: Seamless collaboration with the sales team resulted in 189 opportunities closed.

The Results
Ad Spend: $21,823
Opportunities Generated: 1,323 leads with an average cost of $16.49 per lead.
Opportunities Closed: 189 deals, resulting in a 14.27% close rate.
Revenue Generated: $170,502.13
ROAS: 7.81, indicating exceptional efficiency and profitability.
Conclusion
This three-year Google Ads campaign for the plumbing company demonstrates the power of a well-executed digital marketing strategy. By focusing on high-quality leads and cost-efficient ad spend, the campaign delivered exceptional results, driving significant revenue growth and establishing a sustainable lead pipeline. Continued optimization and strategic scaling can further enhance these outcomes.