Half Price Kitchens - GeoBoost

Half Price Kitchens achieved a 41.7% improvement in average ranking and secured 34 Top 3 positions through targeted local SEO strategies.

Industry

Home Improvement

Service

Local SEO & GeoBoost

Tools Used

Programmatic SEO

Completion Timeline

4 Weeks

How We Started

Half Price Kitchens sought to improve their visibility and dominance in the highly competitive kitchen remodeling market in Orlando. With a focus on local search optimization, the goal was to secure top rankings on Google Maps for key services such as "Cabinet Store," "Kitchen Remodel," and "Kitchen Cabinets" while driving engagement and increasing inquiries from prospective customers.

Project Process

Research & Planning

We began by analyzing Half Price Kitchens' local search presence and identifying opportunities to improve their rankings. This included evaluating keyword performance, mapping local search trends, and setting benchmarks to measure progress. Key metrics like average ranking, Top 3 positions, and search visibility were tracked for targeted keywords across relevant categories.

Implementation

Our strategy involved:

  1. Keyword Optimization: Refining listings and content to target high-volume search terms like "Cabinet Store" and "Kitchen Cabinets."

  2. Local SEO: Enhancing Google Business Profile details, including locations and services offered.

  3. Ranking Grid Optimization: Using grid-based targeting to improve visibility across multiple service areas.

  4. Performance Monitoring: Continuously evaluating rankings and making adjustments based on real-time data.

Performance Tracking

The use of ranking grid reports provided a clear view of the business's local search performance. These reports enabled precise adjustments to the strategy, helping Half Price Kitchens secure improvements in multiple service areas.

Key Features

  • Significant Ranking Improvements:

    • Average ranking improved by 41.7%, from 18.5 to 10.8.

    • Top 3 positions surged from 1 to 34 within a short timeframe.

  • Grid-Based Ranking Success:
    The ranking grid optimization ensured visibility across Orlando, with consistent improvements in rankings across multiple neighborhoods.

  • Local SEO Focus:
    Targeting services such as "Cabinet Store" and "Kitchen Cabinets" led to enhanced relevance and visibility in local search results.

  • Transparent Reporting:
    Real-time ranking updates through visual grids allowed ongoing strategy refinements.

The Results

  1. Average Ranking:

    • Improved from 18.5 to 10.8, reflecting a significant increase in visibility.

  2. Top 3 Rankings:

    • Increased from just 1 to 34, showcasing dominance in competitive keywords.

  3. Grid Coverage:

    • Rankings improved across all Orlando neighborhoods, with key areas achieving consistent #1 positions.

  4. Engagement Growth:

    • Enhanced local visibility directly contributed to increased inquiries and customer interactions.

Conclusion

Half Price Kitchens' success demonstrates the power of targeted local SEO strategies. By focusing on high-value keywords and optimizing their Google Business Profile, the company achieved a significant boost in visibility and customer engagement. Continued efforts to refine their strategy will ensure long-term dominance in the Orlando kitchen remodeling market.