Maguire Brothers - Enterprise SEO Pack

Maguire Brothers leveraged a targeted SEO strategy to dominate the commercial and industrial roofing market, achieving a 95% increase in search visibility and securing #1 rankings for high-intent keywords like “industrial roofing Berkshire.

Industry

Roofing

Service

Technical SEO, Programmatic SEO & Local SEO

Tools Used

GeoBoost & SEO Enterprise Pack

Completion Timeline

3 Weeks

How We Started

Maguire Brothers sought to dominate the commercial and industrial roofing market by improving their organic search visibility and achieving top rankings for targeted keywords. With a competitive landscape and niche industry focus, the goal was to secure #1 rankings across various locations and increase online inquiries through optimized SEO strategies.

Project Process

Research & Planning

We began by conducting an in-depth audit of Maguire Brothers' existing keyword rankings and website performance. This helped identify opportunities for improvement and set a strategic foundation. The focus was on targeting high-intent keywords like “industrial roofing Berkshire” and “commercial roofing contractors,” aiming for higher visibility across multiple locations.

Implementation

Our SEO strategy centered on:

  1. Keyword Optimization: Updating on-page content and metadata to reflect high-value keywords.

  2. Local SEO: Enhancing the website’s geographic relevance through location-specific landing pages.

  3. Technical SEO: Improving website speed, mobile responsiveness, and crawlability to ensure search engines could index the site effectively.

  4. Content Creation: Publishing high-quality, targeted blog posts and landing pages to address industry-specific queries and establish authority.

Performance Tracking

Using Moz Pro, we tracked 97 keywords weekly to monitor progress. Keyword movement reports provided insights into upward trends, and search visibility metrics helped measure the effectiveness of optimizations.

Key Features

  • #1 Google Rankings: Maguire Brothers secured #1 positions for high-intent keywords like “industrial roofing Berkshire” and “commercial roofing Buckinghamshire.”

  • Improved Search Visibility: Visibility increased from 11.82% in March 2024 to 23.09% in June 2024, reflecting a significant leap in organic reach.

  • Comprehensive Keyword Tracking: Weekly keyword performance reports tracked progress for 97 targeted keywords.

  • Localized SEO Success: Achieved top rankings in competitive areas like Berkshire, Buckinghamshire, and Bedfordshire.

  • Featured Snippets: Secured featured snippets for key queries, enhancing visibility on search results pages.

The Results

The SEO strategy delivered exceptional outcomes:

  1. Keyword Rankings: 38 keywords ranked in the Top 3 positions as of June 2024, up from 14 in March 2024.

  2. Search Visibility: Visibility more than doubled from 11.82% to 23.09% between March and June 2024.

  3. Organic Traffic Growth: Increased website visits and inquiries through improved rankings for high-volume keywords.

  4. Featured Snippets: Two featured snippets were captured, further establishing authority in the industry.

Conclusion

Maguire Brothers' SEO campaign demonstrates the impact of a well-executed, targeted strategy. By securing #1 rankings and increasing search visibility, the company solidified its position as a leader in the commercial and industrial roofing sector. Continued efforts to expand keyword coverage and maintain technical SEO excellence will drive sustained growth and dominance in the market.